Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.
The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.
A study by Dovetail Partners, Inc. outlining how "going paperless" reduces need for and investment in trees and forests.
While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
There are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan.
Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.
The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.