A Truly One of a Kind Print
Utilizing some of the capabilities of our flatbed printer and router, we printed a memorial piece featuring vivid colors, a 3D texture, and a custom shape. Below are a few photographs that illustrate the process. Creating a printed piece such as this requires skill and expertise, both of which we're prepared to provide at Dimensional Graphics. For your next memorial piece, custom sign, or display piece, think of Dimensional Graphics.
Davenport West Makes a Splash with Player Cutouts!
Pictures courtesy Terry VanWinkle
The Davenport West High School football program took full advantage of our printing and cutting services, creating life-size cutouts of their players to be displayed at games. The cutouts were a huge success and really grabbed the attention of everyone in attendance. Cutouts such as these are eye catching and unique, and create a lasting impression. Contact us today for more information on how you can get your own cutouts created.
The Truth About Going Paperless
These days it's become a common misconception that print is more harmful to the environment than electronic communications, and there's been a huge push toward going paperless with that in mind. In truth, printing has never been cleaner, environmentally friendly, or more sustainable, and has surpassed electronic methods of communication in many key areas.
For instance, paper is the most recycled material in North America with 66.8% of all paper products being recycled and returned to use. By comparison, electronic waste (computers, tablets, cell phones, etc.) have an ever growing footprint on the environment. Many components of these devices, including their plastic enclosures, fail to be recycled while consumers are forced continually to "stay up to date" with the demands of technology through upgrading and replacement.
"Printing destroys forests. Deforestation ruins the environment." If you've ever heard these words or something like it, then you know half the story. It's true, deforestation does ruin the environment, but paper producers don't practice deforestation. Deforestation would result in the permanent destruction the trees need in manufacturing paper. Instead, U.S. paper mills practice sustainable forest management, harvesting only mature trees and replanting more for each tree removed. According to a 2014 U.S. Department of Agriculture report, U.S. forests grew on an average of 5,800 NFL football fields per day between 2007 and 2012.
"Going Green" in regards to printing or works if you totally disregard the ewaste of electronics and the fact that U.S. paper mills have taken an active role in replanting forests and sustaining them. Even Dr. Patrick Moore, co-founder of Green Peace, a world leader in environmental protection and awareness said, "To address climate change, we must use more wood, not less. Using wood sends the signals to the marketplace to grow more trees."
Consider also how consumers tend to respond to print versus electronic advertisements. While print proves itself more sustainable, it also proves itself much more engaging. Overall, consumers find print 43% less annoying than the internet, and 59% more engaging than online articles. What's more, people take time to look at their mail, with 80% of households reporting that they at least browse their advertising print mail.
Additionaly, on average, recipients of print mail marketing are 37% more likely to respond than those that receive email marketing - most frequently referred to as "spam". Speaking of spam, while it may seem like something you can't hold in your hand can't possibly do harm to the environment, it's been proven that on average spam wastes 33 billion kilowatt hours annually. According to the U.S. Energy Information Administration the average American households use 10,909 kilowatt hours annually. That means that spam alone uses energy equivalent to the annual consumption of more than 3 million American households.
All manufacturing produces some waste, but the print industry and its suppliers have striven to reduce waste. Nobody can deny that it's important to consider the impact of our actions on the environment, but when we stop to actually consider those actions, it's clear that print is green.
Hot Off The Press
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.
The business card is an important tool that's useful for companies and individuals alike. But just how powerful is the business card? Let's find out.
A study by Dovetail Partners, Inc. outlining how "going paperless" reduces need for and investment in trees and forests.